“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
Rick Levine, Java Software Group
Is your website up to date? Ok, how about your LinkedIn page? Your bio? Your headshot? Facebook page? Facebook BUSINESS page? Google + page? Zillow profile? Trulia page? Twitter? Instagram? Snap Chat? Did you write your latest blog post? Did you send out the Drip E Mail? Should you do a Podcast? MAKE IT STOP!!!
While every website, portal, social network or digital technique has value, the day only has so many hours. It is critical for individuals and companies to focus on the platforms that drive the most value for the resources required to play in that space. And just because your competition chooses to play in a particular space, it does not mean you need to play there as well. The digital landscape is littered with incomplete efforts from businesses that failed to understand the effort required to earn a return on the time investment.
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