Our Thoughts

Know Your Medium

There is an old saying about not bringing a knife to a gun fight. I think that is good advice, and in a way, the saying applies in the content creation arena, too. Knowing which medium to use to best present the content you are creating is a big part of the battle. Stated differently, don't bring your blog to a video fight. Audio We feel that audio works best to either offer a quick 1 to 2 minute overview of a blog or article or to offer market updates that need to be pushed out with regularity.In the order of difficulty, audio...

Shelf Life

Creation of content is hard. Whether you are simply writing down your thoughts or trying to capture them on camera or by microphone, the creation of any form of content requires great effort. For those who consistently write, record audio, or produce video, you know how much effort it requires to create a good and engaging piece of content. So knowing how hard it is, it always amazes me how many torpedo their efforts by introducing elements that shorten their content's lifespan. Here are some things to consider: Don't Date Yourself When I see content that dates itself for no particular reason, it frustrates me....

A Service Provider’s Exit Strategy

In your 20's -- the concept of the exit strategy is as foreign as the surface of Mars. In your 30's -- you might have heard some old guy in the office use the term, but it still means very little. In your 40's -- when your business life has matured a bit and maybe you are beginning to think about considering to maybe perhaps allowing yourself to someday potentially consider the rudimentary idea of someday kinda sorta maybe slowing down, how to exit your business becomes something that begins to creep into your mind from time to time. In your 50's -- you begin to...

On Content

So what, exactly, is content? The best time to plant a tree was 20 years ago ... the next best time is today.  -- Chinese Proverb According to Wikipedia, content is defined as "something that is to be expressed through some medium, as speech, writing or any of various arts and can be delivered via many different media including the Internet, television, audio CDs, books, magazines, and live events, such as conferences and stage performances." In effect, content is anything that you say, write or otherwise offer to an audience that has some form of value. And why is it important? For many...

The Touch Formula

Wouldn't it be nice if simply being in business meant getting business? Imagine if the day you received your license, got your degree, passed your boards or opened your office, the phone began to ring with client upon client, wanting to hire you. Doesn't really work that way, does it? Unfortunately, for most, the ability to make the phone ring or inbox ding with new quality business or sales opportunities is everyone's limiting factor. The business world is filled with talented practitioners who are technically proficient at their craft but lack the requisite number of opportunities to earn the income they desire. It...