Our Thoughts

Prioritizing Creativity

Here at Hither we are a very busy bunch. From designing and sending emails to building websites to recording podcasts, it feels like there’s a new project in the works every single day. But we’re not complaining! We love being able to bring our clients’ visions to life and are continually rewarded by the impact they have on each individual’s business or brand. Thinking Big But when I say we are busy I mean, we are busy. And while we wouldn’t have it any other way, we’ve realized how hard it can be to make sure we’re not getting caught with our...

3.5 Degrees of Separation

If you’re not familiar with the theory of 6 degrees of separation, it’s the generally accepted belief that everybody on earth is connected by a chain of no more than 6 acquaintances - you know someone who knows someone who knows someone who knows someone who knows someone who knows Barack Obama. Or Usain Bolt. Or the Pope. As the degrees of separation become fewer, the name of the game changes from finding connections to learning how to leverage existing connections in meaningful and impactful ways. In February 2016, almost 90 years after the original theory was proposed, enter Facebook, the notorious...

Content is easy. Compelling content is hard.

Writing content is easy. Writing compelling content is hard. It’s the reason so many blogs exist, but so few great ones. We all have great things to say, it’s just a matter of knowing how and in what manner to deliver the messages we want our clients to hear. The good news is that writing is a skill not a gift, so it can be developed over time. Starting with these basic tips will help you get your feet on the ground:   Write the way you speak. If you find yourself having a hard time getting started, think of the topic...

Show, Don’t Tell

There’s a common understanding that 55% of communication is body language, 38% is tone, and a mere 7% comes from the actual words spoken. And that’s if body language comes into the equation, which it only really does in person and through video content. Your written or verbal words are essentially boiled down to only tone and message. Pulling body language out of that equation, a whopping 84% of your message comes from your tone. Long story short - your tone is very very important to getting the desired response from your audience. So what is the right tone? And...

Social Media Don’ts

It’s no secret that social media can be an incredibly lucrative resource if used correctly. The challenge most of us face is knowing how to use each channel and learning how to navigate the best practices and unwritten rules surrounding each of the various social media tools. There are about 1.6 billion people on Facebook, 400 million on Instagram, 320 million on Twitter, and 100 million on LinkedIn. And those are just the most common ones - in the real estate world, we also have Zillow, Trulia, and Realtor.com to worry about in addition to common creative platforms like Pinterest.  If you...

It’s the ONE Thing

'What is the one thing that is more important than anything else in a marketing plan?' We get this question often -- from both newbie agents and seasoned vets -- and our answer is this -- TOUCH YOUR NETWORK CONSISTENTLY! To paraphrase Michael Hutchence of INXS, 'It's the One thing.' Network Numbers Keeping yourself in front of your client base regularly with information, analysis and narrative is one of the most effective methods of promotion Sales is a numbers game, despite many's wish to the contrary. A salesperson's income is a direct result of the number of quality opportunities they can create for themselves. Fewer opportunities --...