“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
We all know what to do when a client calls and says, ‘I want to buy!’ We demonstrate, problem solve, inform, service, help, clarify, steward and otherwise find them the best situation and execute the sales process.
But what do we do when a client is just gathering information or is 6 months or a year from being ready? According to almost every survey or study about sales, most of us do nothing to stay in touch. This is where a Drip Marketing Campaign comes in.
A correctly structured Drip Marketing campaign will do many things:
- Drip on past clients to help generate referrals.
- Drip on your sphere of influence to create sales opportunities and help position your business
- Drip on your network to drive traffic to your website, improve SEO, and provide insight into who may be silently engaging in your website or content
- Drip on those who made inquiries or sought out information to create clients downstream and augment your business
We can help.
We understand the principles and can not only set up the program, but help craft the original and unique content required to make the effort the most effective it can be.
Samples of Our Work