Blog

It’s the ONE Thing


'What is the one thing that is more important than anything else in a marketing plan?' We get this question often -- from both newbie agents and seasoned vets -- and our answer is this -- TOUCH YOUR NETWORK CONSISTENTLY! To paraphrase Michael Hutchence of INXS, 'It's the One thing.' Network Numbers Keeping yourself in front of your client base...

Know Your Medium


There is an old saying about not bringing a knife to a gun fight. I think that is good advice, and in a way, the saying applies in the content creation arena, too. Knowing which medium to use to best present the content you are creating is a big part of the battle. Stated differently,...

Shelf Life


Creation of content is hard. Whether you are simply writing down your thoughts or trying to capture them on camera or by microphone, the creation of any form of content requires great effort. For those who consistently write, record audio, or produce video, you know how much effort it requires to create a good and engaging...

On Content


So what, exactly, is content? The best time to plant a tree was 20 years ago ... the next best time is today.  -- Chinese Proverb According to Wikipedia, content is defined as "something that is to be expressed through some medium, as speech, writing or any of various arts and can be delivered via many...